Description
Apricot Jam
A golden, fragrant jam made with 8 to 12 ripe apricots in every jar for generous fruit flavour, soft sweetness and a fresh, gently tangy finish.
Quick answer: Apricot Jam is a golden fruit preserve made with ripe apricots, sugar and lemon juice. Each 200 g jar contains 8 to 12 apricots and is prepared with 85 g of fruit per 100 g, creating a bright, softly sweet jam with fresh apricot flavour and a gentle tang.
Our Apricot Jam is golden, fragrant and beautifully fruit-led, with the soft sweetness and gentle acidity that make ripe apricots so distinctive.
Each 200 g jar is made with 8 to 12 apricots, giving the preserve a notably generous fruit character and a naturally apricot-led flavour.
We cook it by hand in small batches in our Gloucester kitchen, allowing the fruit to retain its aroma, colour and fresh orchard brightness.
Choose this jam if you enjoy soft, sunny fruit flavour, gentle tang and a generous apricot content in every spoonful.
Why This Jam Is Special
8 to 12 apricots
Every jar is packed with a remarkably generous amount of fruit.
Extra-high fruit content
Prepared with 85 g of fruit per 100 g.
Great Taste winner
An award-winning jam with bright apricot character.
Made in Gloucester
Handmade in small batches in our kitchen.
Tasting Notes
Flavour: Ripe apricot with fresh orchard-fruit character
Sweetness: Soft, sunny and naturally rounded
Sharpness: Gentle and refreshing
Texture: Smooth, spoonable and fruit-rich
Finish: Fragrant, bright and lightly tangy
Why Apricot Jam Is So Useful in the Kitchen
Apricot jam is one of the most versatile preserves to keep in the cupboard because its balance of sweetness and acidity works across breakfast, baking, cheeseboards and savoury cooking.
Its fresh fruit character is beautiful on croissants, toast and brioche, while its natural affinity with almonds, vanilla and pastry makes it especially useful in cakes, tarts and biscuits.
When warmed gently, the jam becomes glossy and easy to brush, making it an excellent glaze for fruit tarts, pastries, roast meats and vegetables.
How to Enjoy It
- Spread on warm croissants, toast, brioche or sourdough
- Spoon over Greek yoghurt, porridge, pancakes or waffles
- Use as a filling for almond cakes, sponge cakes or biscuits
- Brush over fruit tarts and pastries as a glossy glaze
- Serve with Brie, ricotta, goat’s cheese or mascarpone
- Mix with mustard for a glaze for chicken, pork or ham
Chef-crafted, small batch, preserving excellence.
Sarah’s Maker’s Note
Apricots have a naturally soft, perfumed flavour, so I cook them carefully to preserve their freshness and gentle tang. The finished jam should taste clearly of ripe apricot, with enough acidity to keep it bright rather than heavy.
Simple Serving Ideas
- Warm gently and brush over a fruit tart for shine
- Stir through yoghurt and top with toasted almonds
- Use as a layer in an almond sponge or Bakewell-style tart
- Loosen with hot water and drizzle over pancakes or ice cream
- Combine with mustard for an easy roast-meat glaze
Apricot Jam for Glazing
Apricot jam is traditionally used as a glaze because it melts smoothly and adds a clear, glossy finish without overwhelming the food beneath it.
For fruit tarts, cakes or pastries, warm the jam gently until loose and brush it over the surface in a thin layer.
For savoury dishes, add a little mustard, vinegar or hot water and use it to glaze chicken, pork, ham or roasted vegetables.
Smaller jar available
Our 28 g Mini Apricot Jam is ideal for breakfast trays, afternoon tea, picnic boxes, guest hampers and tasting selections.
Ingredients and Product Information
Ingredients and fruit content
Ingredients: Apricots, sugar, lemon juice.
Fruit content: Prepared with 85 g of fruit per 100 g.
Artificial additives: No artificial colours or flavourings.
Allergen and dietary information
Dietary information: Suitable for vegetarians and vegans by ingredients.
Produced in a kitchen that handles milk, soy and sulphites.
Storage and shelf life
Store unopened in a cool, dry place away from direct sunlight.
Once opened, refrigerate and enjoy within three weeks. Always use a clean spoon.
The best-before date is shown on the base of the jar.
Additional information
Jar size: 200 g.
Award: Great Taste Award-winning jam.
Alcohol: This jam does not contain alcohol.
Please note: This product contains stone fruit. Although every care is taken, fruit stones or fragments may occasionally remain.
Apricot Jam FAQs
What does Apricot Jam taste like?
It tastes golden, fragrant and softly sweet, with ripe apricot flavour and a gentle tang that keeps the finish fresh.
How many apricots are in each jar?
Each 200 g jar is made with approximately 8 to 12 apricots, depending on the size of the fruit.
What can I serve with Apricot Jam?
Serve it with croissants, toast, brioche, yoghurt, pancakes and porridge. It is also lovely with soft cheese, almond cakes, fruit tarts and breakfast pastries.
Can I use it as a glaze?
Yes. Warm it gently and brush it over fruit tarts, cakes or pastries. It can also be mixed with mustard or vinegar for a savoury glaze.
Is this Apricot Jam handmade?
Yes. It is handmade in small batches at The Artisan Kitchen in Gloucester, with careful attention to fruit flavour, texture and balance.
Is it suitable for vegetarians and vegans?
Yes. This jam is suitable for vegetarians and vegans by ingredients.
Is it a good jam for gifting?
Yes. Its classic flavour, golden colour and broad range of uses make it a thoughtful food gift and an easy addition to a breakfast or afternoon-tea hamper.
You May Also Like
Mini Apricot Jam for breakfast trays, afternoon tea and tasting boxes.
Greengage Jam for mellow orchard-fruit flavour and gentle sweetness.
Mirabelle Plum Jam for bright golden-plum flavour and delicate honeyed notes.
Morello Cherry Jam for deeper ruby fruit flavour and a vivid sweet-sharp finish.
Explore More
Browse our collection of jam recipes.
Learn more about our chef-led preserving method.
Explore our awards and recognition.
Browse our full collection of handmade jams.
Sending as a gift? Add this jam to one of our jam and marmalade gifts. We can hand-wrap your order and include a handwritten note, with no pricing inside the parcel.


















Margao –
My favourite jam and this is the best of any!
Margao –
My favourite jam and this is the best
Susannah –
These jams are so delicious and in a different league to supermarket jams.
Highly recommend the apricot and would make a great gift
Lynn Joyce –
I didn’t eat jam or marmalade before I came across The Artisan Kitchen Damson and Raspberry jam, which was full of fruit with a lovely tang to it. The Gloucester Marmalade is also fantastic. I am working my way through each jam/marmalade and cannot express enough how superior these preserves are.
sheila martin –
Beautiful full of flavour
I have bought many flavours from artisan they are always
delicious jam packed with fresh fruit and so flavoursome
Felicity Spencer –
So apricotty! Yum!
Hazel –
I just love Artisan Kitchens preserves, and this Apricot Jam did not disappoint. Packed full of flavoursome fruit. Disappointed when the jar was finished.
Sonia –
Lovely jam
emmanuelle –
Amazing flavour. Packed with fruits. Have it for breakfast or lunch or dinner. Amazing with yogurts, porridge etc. Stocked up for winter as well !
Mary Macneal –
I am never disappointed by the products I buy from Artisan Kitchen and their seasonal products like their Apricot jam is divine
Dee Tilbury –
So so good and worth the wait
Linda Day –
The apricot jam is to die for. Packed full of fruit and flavour. Definitely worth it.
Jeanne –
This delicious apricot preserve is first class, spread on a slice of new sourdough bread and you will in heaven.