Description
Morello Cherry Jam
A deep, richly fruited cherry jam made with around 40 whole Morello cherries in every 200 g jar.
Quick answer: Morello Cherry Jam is a handmade fruit preserve made with around 40 whole Morello cherries in every 200 g jar. It has a deep cherry flavour, natural sharpness and a bright sweet-sharp finish that makes it especially good with toast, chocolate, baking and creamy cheeses.
Our Morello Cherry Jam is handmade in small batches for a bold cherry flavour, dark ruby colour and beautifully bright finish.
Morello cherries are prized for their vivid flavour and natural tartness. Using around 40 whole cherries in every jar gives this jam exceptional fruit depth, generous texture and a clear Morello character.
Careful cooking preserves the fruit’s balance of richness and freshness, creating a jam that feels intensely fruity without becoming heavy or overly sweet.
Choose this jam if you love dark, generous fruit preserves with bold cherry flavour and a naturally sharp finish.
Why This Jam Is Special
Around 40 cherries
Made with approximately 40 whole Morello cherries in every jar.
Whole fruit character
Deep colour, generous texture and bold natural cherry flavour.
Three-star winner
Awarded three stars at the Great Taste Awards 2025.
Sweet-sharp finish
Rich and intense, balanced by the fruit’s natural tartness.
Tasting Notes
Flavour: Deep, vivid Morello cherry
Sweetness: Generous but carefully balanced
Sharpness: Bright, lively and naturally tart
Texture: Rich and fruit-packed
Finish: Clean, vibrant and distinctly cherry-led
What Makes Morello Cherries Different?
Morello cherries are naturally sharper and more intensely flavoured than many sweet eating cherries. Their dark colour, bold aroma and lively acidity make them particularly well suited to jam-making.
That natural sharpness balances the sugar and keeps the finished jam fresh. The result is a more complex cherry preserve with both richness and brightness.
Want to learn more about the fruit behind the jar? Read our chef’s guide to what Morello Cherry Jam is and why the fruit is so distinctive.
The dark fruit and natural acidity of Morello Cherry Jam make it an excellent partner for Stilton and other blue cheeses. Explore more combinations in our
chef’s guide to jam and cheese pairings.
How to Enjoy It
- Spread on warm buttered toast, croissants or crumpets
- Spoon through Greek yoghurt, porridge or overnight oats
- Pair with brie, goat’s cheese, creamy blue cheese or mature cheddar
- Use in brownies, chocolate cakes, sponge cakes and pastries
- Serve over vanilla ice cream, cheesecake or rice pudding
- Bake into crumble bars, muffins or jam-filled biscuits
Chef-crafted, small batch, preserving excellence.
Sarah’s Maker’s Note
Morello cherries have a wonderful combination of richness and acidity. I keep the recipe deliberately simple so the fruit can lead. The aim is a jam that tastes unmistakably of cherry, with enough natural sharpness to stay lively and beautifully balanced.
Awards & Recognition
Great Taste Three-Star Award Winner 2025
Awarded the highest Great Taste rating for its exceptional fruit quality, balance and flavour.
The award reflects the generous fruit content, vivid Morello character and careful balance packed into every jar.
Press Feature
Featured in The Telegraph
Our Morello Cherry Jam has also been featured in The Telegraph, bringing national recognition to one of our richest and most distinctive fruit preserves.
Morello Cherry Jam FAQs
What does Morello Cherry Jam taste like?
It tastes deep, rich and intensely fruity, with a bright sweet-sharp finish. Morello cherries bring a vivid flavour that feels generous and full without becoming overly heavy.
How many cherries are in each jar?
We use around 40 whole Morello cherries in every 200 g jar, giving the jam its dark colour, generous texture and concentrated cherry flavour.
Are Morello cherries sweet or sour?
Morello cherries are naturally tart rather than very sweet. Their acidity gives the jam its bright finish and balances the richness of the fruit and sugar.
How should I serve Morello Cherry Jam?
Serve it on toast, croissants or crumpets. It is also excellent with chocolate desserts, sponge cakes, pastries, yoghurt and creamy cheeses.
Why is this jam award-winning?
Its generous fruit content, natural balance and clear Morello cherry flavour helped it earn three stars at the Great Taste Awards 2025.
How should I store it?
Store unopened in a cool, dry place. Once opened, refrigerate and enjoy within four weeks. Always use a clean spoon.
As this is a fruit-rich handmade preserve, natural fruit pieces or occasional stones may occur.
Bake with Morello Cherry Jam
Try our Morello Cherry Jam Crumble Bars, with a rich cherry layer beneath a buttery crumble topping.
For an easy individual bake, make our Morello Cherry Jam Muffins, filled with a generous spoonful of cherry jam.
You can also explore our full collection of handmade jams.
Sending as a gift? We can hand-wrap your order and add a handwritten note. No pricing is included inside the parcel.
🍒 Morello Cherry Jam Crumble Bars
RECIPE
Ann-Marie –
I buy the Morello Cherry Jam regularly and absolutely love it. The cherries taste so fresh and fruity, and it’s not overly sweet. Really delicious and one I keep coming back to.
Jennian Geddes –
Really delicious morello cherry jam
Luigi –
Finally I’ve found a jam that tastes like the one my mum used to do, matured under the southern Italian sun.
A journey in the past!!
Thank you
Vicki –
Excellent quality and service, as usual
Jeff –
Excellent service and quick delivery. The packaging was perfect and green. The jam is intense with a lot of fruit, tasty, authentic and easy to recommended. It is small batch rather than factory manufacturing line. A thoughtful product in design, delivery and service. Highly commendable. Truly human experience – life as it should be – actual thought and care by a real human with a real passion and real humanity. Easy to recommend.
Maryline –
Another fantastic jam from Sarah. Full of fruits, intense flavour of the Morello cherries, not too sweet, tart and almondy, just sweet enough. I had some on my pancakes and they were delicious.
Wayne Ball –
Excellent Cherry Jam, good balance between sweet and sour and full of fruit, great with croissants!
Jenny –
Wonderful flavour and well packaged.
Jason greenwood –
Best cherry jam I’ve ever had so full of fruit and actually taste like cherries unlike the ones you get in supermarkets that just taste like sugar, as always a fantastic product from the artisan kitchen
Felicity Spencer –
Very cherry…tried it with dark chocolate mousse…need I say more?
jasonreeves121 –
Another stunner of a jam. Utterly delicious, ‘jam packed’ with morello cherries.
Sweet and sharp at the same time and bursting with flavour.
The Artisan Kitchen takes already delicious fruit (not just this cherry version) and elevates it magnificently
Sonia –
Beautiful jam notbto sweet and full of 🍒