Description
Wild Blueberry Jam
An exceptionally high-fruit jam made with around 150 wild blueberries in every jar for intense berry flavour, natural tang and a rich, glossy texture.
Quick answer: Wild Blueberry Jam is a limited-edition preserve made with wild blueberries, sugar and lemon juice. Each 200 g jar contains around 150 berries, giving the jam an exceptionally high fruit content, deep blueberry flavour and a naturally sweet-tart finish.
Our Wild Blueberry Jam is made to preserve the true flavour of these tiny, intensely flavoured berries.
Wild blueberries may be smaller than cultivated varieties, but their flavour is concentrated, aromatic and beautifully balanced between sweetness and natural tang.
We use around 150 wild blueberries in every jar and cook the fruit by hand in small batches. The result is a deeply coloured, generously fruited jam with berry skins, soft fruit pieces and a clean, vibrant finish.
Choose this jam if you enjoy intense blueberry flavour, exceptionally high fruit content and a natural balance of sweetness and tang.
Why This Jam Is Special
Around 150 berries
Every jar is packed with approximately 150 wild blueberries.
Exceptionally high fruit
A generous, fruit-led recipe with intense blueberry character.
Wild blueberries
Smaller berries with concentrated sweetness, tang and aroma.
Limited edition
Handmade in small quantities while suitable fruit is available.
Tasting Notes
Flavour: Deep, concentrated wild blueberry
Sweetness: Naturally fruity and carefully balanced
Sharpness: A fresh berry tang with gentle lemon brightness
Texture: Rich and glossy with soft berries and natural skins
Finish: Clean, vivid and intensely fruity
What Are Wild Blueberries?
Wild blueberries are naturally smaller than the larger cultivated blueberries commonly sold in supermarkets.
Their smaller size gives them a higher proportion of skin to flesh, contributing deeper colour, greater texture and a more concentrated berry flavour.
Their natural balance of sweetness and tartness makes them particularly good for jam, where their distinctive character remains clear after cooking.
Why We Use So Much Fruit
A proper blueberry jam should taste unmistakably of blueberries rather than simply sweetness.
Using around 150 wild blueberries in each jar creates a naturally rich colour, thick texture and intense fruit flavour. Lemon juice adds freshness and helps balance the berries without distracting from them.
Because the recipe is so fruit-led, the finished jam works equally well as a breakfast preserve, baking ingredient or simple dessert accompaniment.
How to Enjoy It
- Spread on warm toast, croissants, crumpets or brioche
- Spoon over Greek yoghurt, porridge or overnight oats
- Serve with pancakes, waffles or French toast
- Use as a filling for sponge cakes, pastries or muffins
- Pair with Brie, goat’s cheese, ricotta or cream cheese
- Spoon over vanilla ice cream, cheesecake or panna cotta
Chef-crafted, small batch, preserving excellence.
Sarah’s Maker’s Note
Wild blueberries have a much more concentrated flavour than their size suggests. I use around 150 berries in each jar so the finished jam remains properly fruit-led, with enough natural tang to balance its richness.
Made for Breakfast and Baking
The rich texture and high fruit content make this jam particularly useful in baking. It gives cakes and pastries a clear blueberry flavour without becoming thin or disappearing into the mixture.
- Layer into a Victoria sponge with vanilla buttercream
- Use as a filling for Danish pastries or turnovers
- Swirl through muffin or blondie batter
- Spoon into thumbprint biscuits or jam tarts
- Ripple through cheesecake or a simple yoghurt loaf
Simple Serving Ideas
- Layer with thick yoghurt and toasted granola
- Mix with mascarpone for an easy cake filling
- Spoon over warm pancakes with crème fraîche
- Serve with goat’s cheese and seeded crackers
- Warm gently and pour over vanilla ice cream
Ingredients and Product Information
Ingredients and fruit information
Ingredients: Wild blueberries, sugar, lemon juice.
Fruit content: Exceptionally high fruit content, with around 150 wild blueberries in every jar.
Artificial additives: No artificial colours or flavourings.
Dietary and allergen information
Dietary information: Suitable for vegetarians and vegans by ingredients. Gluten-free by ingredients.
Made in a kitchen that handles nuts, gluten and dairy.
Storage and shelf life
Store unopened in a cool, dry place away from direct sunlight.
Once opened, refrigerate and enjoy within four weeks. Always use a clean spoon.
The best-before date is shown on the base of the jar.
Additional information
Jar size: 200 g.
Availability: Limited-edition flavour.
Made in: Our Gloucestershire kitchen.
Please note: Natural berry skins, seeds or fruit pieces may occur.
Wild Blueberry Jam FAQs
What does Wild Blueberry Jam taste like?
It tastes intensely fruity, with concentrated blueberry sweetness, natural berry tang and a clean finish brightened by lemon juice.
How many blueberries are in each jar?
Each 200 g jar is made with approximately 150 wild blueberries.
Are wild blueberries different from ordinary blueberries?
Wild blueberries are usually smaller and have a more concentrated flavour than many cultivated blueberries. Their skins also contribute deep colour and natural texture to the jam.
Is this a high-fruit jam?
Yes. It has an exceptionally high fruit content and is made to keep the wild blueberry flavour at the centre of the recipe.
What can I serve with Wild Blueberry Jam?
Serve it with toast, croissants, yoghurt, porridge, pancakes and waffles. It also pairs well with soft cheese, vanilla desserts and baked goods.
Can I use it for baking?
Yes. Its rich texture makes it suitable for sponge cakes, muffins, pastries, biscuits, cheesecakes and traybakes.
Is Wild Blueberry Jam handmade?
Yes. It is handmade in small batches at The Artisan Kitchen in Gloucestershire.
Is it suitable for vegetarians and vegans?
Yes. Wild Blueberry Jam is suitable for vegetarians and vegans by ingredients.
Explore More
Browse our full collection of handmade jams.
Find serving and baking inspiration in our jam recipes.
Choosing a present? Read our chef’s guide to the best jam gifts in the UK.
Sending as a gift? Add this limited-edition jam to one of our jam and marmalade gifts. We can hand-wrap your order and include a handwritten note, with no pricing inside the parcel.
Jeff Burridge –
Delightful winberry flavour, reminiscent of picking them in my youth. Lovely.
Caroline Muller –
Fabulous jam highly recommend it and all the jams
Danny –
As a returning customer I usually browse for lines I’ve not purchased previously amongst the staples. This one is quite thick but still spreads easily on toast. Slightly tangier taste, almost in the marmalade range but still very nice. Would certainly buy it again once my stock is out. Consistent high standards maintained with this range 👍👍👍
Felicity Spencer –
My husband loves this one. I’m not really into blueberries!
Sonia –
Packed with fruit beautiful
Paul Waters –
A fabulous jam! A great taste and as good a jam as we’ve tasted! Wow!